For the past few years, NOM has conducted a fundraiser in which they attempt to raise $200,000, and every dollar they raise is donated to them again by an anonymous donor.
This is the first time that they have failed to reach their goal. From their blog:
Dear Marriage Supporter,
All the receipts have been tallied on the matching gift challenge from late last year and, unfortunately, we did not reach our $200,000 fundraising goal. We came very close, raising $182,150, but did not quite get to where we wanted to be.
I am very proud of all of those people who gave of their time and resources to support NOM throughout the holiday season. Because of this support we received a matching contribution from a generous donor of $182,150. These resources allow us to hit the ground running and continue the fight for marriage into 2016.
I have to admit that missing the challenge by $17,850 is tough, because we have lost out on that money and an equal amount from the match. So much good could have come from the more than $35,000 that we will not receive.
That said, pursuing a $200,000 fundraising challenge at the end of the year during the busy holiday season is a daunting challenge, one of the biggest that NOM has ever undertaken. It’s a testament to the strength of support we enjoy that so many people contributed so much during this busy period. Raising over $182,000 during the holidays is an awesome accomplishment, and I am very grateful to all of our supporters.
Thank you for your support, and for your encouragement. If you’d like to make a gift to help us start 2016 strong, we would appreciate that support.
I don’t want to get my hopes up but this could be the beginning of the end for them. This is the first fundraiser that has ended like this, and it came months after Obergefell. Some of their supporters must have seen that there’s no point anymore.